MARHER Multiplier Event in Zypliai, Lithuania.
The Erasmus+Strategic partnerships KA2 project MARHER (Heritage Marketing for Competition of Europe in the global market) multiplier event has been organized by Vytautas Magnus University on 22 June 2022 in Zypliai Manor, Šakiai district, Lithuania.
During the event, project implementation experiences, project activities and project results were shared with local cultural tourism developers and members of local communities, i.e. a unique heritage marketing program was presented, which was jointly developed by project coordinators from Danitacom (Denmark) and project partners: University of Syddansk (Denmark), Vytautas Magnus University (Lithuania), I-Strategies (Italy), CBE (Belgium) and FVB (Italy).
During the event, the participants had the opportunity not only to get acquainted with the activities of the projects, to practice training course, but also to discuss the concept and challenges of heritage marketing and to participate in creative workshops, discussing the possibilities to use the stories linking companies to their origins as the creative tools for brand promotion and dissemination.
During the event heritage marketing was discussed as an important need of an organization of getting connected with its customers, generating empathic connections through the use of narrative universes, as well as discussing key competences of a new professional, innovative and creative figure, able to make the most out of values and stories: the heritage marketer.